DATE: 06/19/2015

It’s just a table and some chairs, right?

While many companies take the above lackadaisical approach to setting up their conference rooms, much can be gained by putting some serious thought into how you structure yours.

A well-thought-out conference room can have a major impact on the comfortability, perception and mood of your guests. When people decide whether or not to do business with you, one of the many things that factor into that decision is how they feel. Yes, they will evaluate your past work. Yes, they will listen to your words. And yes, they will “do the math” to determine if what you’re offering is financially feasible. But beyond that, they are being influenced by how they feel in your presence.

Unfortunately, the dynamics of human interpersonal interactions are entirely beyond the scope of this furniture company! But we do know a thing or two about structuring an environment to enhance the goals at hand. With this in mind, here are three steps to designing a Feel-Good Conference Room:

1. Determine what the conference room will actually be used for.

  • Will the room primarily be used for meeting with potential/existing clients or will it also be used for internal team meetings?
  • Will some of your meetings need to be held virtually?
  • What types of presentations and activities occur during these meetings?

2. Consider furnishings that work toward your goals.

Now that you’ve determined who will be meeting your conference room, and for what purpose, you’re ready to begin the selection process. Important: Before you even begin browsing through furnishings based on brand preferences, it’s important to first eliminate options based on technical needs. Trust us – much time and frustration can be saved by only focusing on the furnishings you already know will work for you!

For example, if you see yourself regularly holding team meetings that involve lots of collaboration, you may want to consider one of our modular mobile table systems that can be reconfigured for various purposes (ie. it can be set-up “classroom style,” broken into small groups or left as one large table). Conversely, if you see yourself holding more “traditional” meetings, you might prefer our standard, one-piece conference tables.

If you’re going to be conducting virtual video calls, you will likely need a HDMI/VGA hookup for your projector or TV screen, so choose furnishings that are made to run and hide wires. Another feature that can be more easily accommodated than most realize, is the integration of data and power outlets into conference room tables.

3. Integrate interior design principles into your conference room.

As we’ve already said, your conference room is NOT just a room. It deserves the same level of care, detail and thoughtfulness as your private office. You can create an inviting room by decorating it with specific wall hangings, plants, shelving display units and more. Just be sure to pair your selections based on these fundamental principles of design:

  • Balance: Distribute the visual weight of objects, colors and textures evenly so that everything feels integrated and well-planned.
  • Emphasis: Create a focal point in the room that draws attention, be it a beautiful, abstract painting; a carefully curated collage of black + white photographs; or an unusual centerpiece.
  • Rhythm: Choose one or two elements of design to repeat throughout the room (ie. various hues of the same color, a carefully chosen pattern or symbol) to create a desired mood.
  • Proportion: Ensure all pieces of furniture and decorative devices feel complimentary in size to one another.

Follow these three steps and you will have created an effective, functional and aesthetically pleasing conference room. Ready to get started? Contact us today.